How many people publish blogs every day? Take a guess! Last chance… WordPress users alone publish over 2 million posts every day. That makes it considerably hard to stand out from competition. Enter, SEO. You’ve probably heard the term “SEO” lots of times in the digital world but what does it really mean? SEO is an acronym for Search Engine Optimisation and it helps make your page/website/blog post rank higher on search engines such as google.
Why should one want to rank higher on Google, you ask? This is because the first five results on Google get 67% of all clicks. In fact, there’s a joke that’s been going on around that says that If you ever need to hide a dead body, you should place it on the second page of Google search results…
Now that you have a basic idea of what SEO actually is let’s see how it actually works in real life. There are two methods: some people are in it to make a few grand really quickly while others are in it for the long haul. These two methods are also known as Black Hat and White Hat.
As you already know, life isn’t always black and white. There’s also grey. The same holds true for SEO. Some people may duplicate content by they may also have relevant links and references. What makes SEO successful is that search engines examine the relevancy of the site linking to you, how well known the linking site is, how many links you have in total, and the anchor text of each link.
How long does it take to work? To see any difference using SEO might take somewhere between 6 months to a year. It surely takes some time, however, the results are definitely worth it.
In short, Search Engine Optimisation encompasses several methods that help a website to rank higher on search engines such as Google. There is no clear cut way on how to go about it, but some methods will help with boosting your page. These methods include uploading relevant content, having well-labelled images and relevant links and references. To see a difference from your SEO strategy, you will need to wait six months to a year however, the results will be worth it since SEO focuses on the long term.