Most businesses going into 2021 have grasped the significance of being online, and while they do have their own website and their own e-commerce platform, they are unsure of how to promote it. Having a strong online presence allows businesses to acquire and expand their customer base and grow their company. But how exactly can you shift from having a weak online presence to a strong online presence? The answer lies in Digital Marketing.
- Social Media Marketing
During the pandemic, social media have gained considerable popularity. More than half of the world’s population is on social media, so that means your prospects are most likely scrolling through their feed right now. How do you get their attention? Invest in your company’s socials and elevate your social media game. You can use many strategies, depending on your platform, including sponsored ads, posting customer-centric content consistently, directly contacting your prospects, etc.
- Email Marketing
Did you know that the first thing people do in the morning is to check their emails? Email is a very powerful tool, and if used correctly, it can create long-lasting relationships with prospects and customers that will turn into customer loyalty. In fact, based on 2018 research email marketing is ranked as the most effective marketing channel, above social media, SEO, and affiliate marketing. Email marketing is truly a winner when it comes to building relationships. Also, did you know that you could reach thousands with one single click?
- Search Engine Optimisation (SEO)
On any given day, people conduct more than 2.2 million searches. That means, the more you show up on people’s first page of Google, the more chances you’ll have of bringing traffic to your website. The question, however, is: How do I rank higher on google? Several techniques include targeting the right keywords, looking for topics that will drive passive links, and simply anticipate what the reader is looking for. SEO doesn’t happen overnight, but when it does work, you’ll generate targeted traffic which will turn into to leads, and then into sales.
- Influencer Marketing
When I say influencer, you’re probably thinking of the Kardashians, famous singers, actors and athletes with gazillions of followers. If you can afford to sponsor people like these to advertise your products or services, then great – you’ll get to increase visibility and awareness. If not, don’t you fear. You’ll be surprised to know that ordinary people tend to rely on micro-influencers, with less than 10k followers, because they are authentic and offer honest opinions. Therefore, you can approach micro-influencers whose audience is similar to yours and offer your services or products for free in exchange for visibility.
Summary:
Creating an e-commerce platform is a great start to establishing an online presence. What makes your presence strong, though, and how do you generate traffic that will lead to sales? Long story short: Digital Marketing. Investing in your social media, elevating your email marketing game, optimising your website to rank higher on google, and contacting micro-influencers are a few ways in which you could go about it.
Which way works the most, do you think? Contact us for a short chat and we’ll share more ways that will turn your ambitions into detailed plans, strategies and tactics.
