You’ve built the perfect website, and now you’re thinking… How do I actually get people to start browsing? We’ve got you covered. We’ve listed numerous actionable ways that you can use to start driving traffic to your website. Remember, our expert team of designers, marketers and developers can assist you every step of the way, from launching your website to getting thousands of visitors every day.
1. Display Ads
Display adverts appear on third-party websites and are often visual-based ads that pop up while you read a blog, watch a YouTube video or use a mobile app. By using display ads, you can target specific demographics and audiences to your website super-fast.
2. Paid Search Ads
These specific ads are the ones that you see on Google’s first page of search results. Paid search works on a pay-per-click model, meaning you do precisely that – until someone clicks on your ad, you don’t pay. These kinds of ads are also really helpful in getting lots of traffic really fast directly to your website.
3. Promote your products/services on your social media
3.96 billion people actively use social media. Your clients – potential or current –probably use them as well. Using the appropriate social media platforms is a great way to build a community and engage with your customers on a daily basis.
4. Social Media Ads
Social media ads are probably the quickest way to connect with your target audience. These kinds of ads are an incredibly profitable and versatile advertising channel. It gives you the ability to build specific campaigns and meet different business goals at relatively low costs.
5. Work with Influencers
Yes, Kylie Jenner has a massive influence on younger demographics. However, she isn’t the only influencer out there. People on social media tend to rely on micro-influencers with less than 10k followers because they are authentic and offer honest opinions. So if you are a relatively young brand, you can use this method to reach people.
6. Create Viral Content
Viral content doesn’t always happen by chance. In fact, there’s a unique formula that’s called “STEPPS”. S for Social currency refers to the way viewers share things that make them look good. T stands for Triggers which suggests that the more exposure we have to the product/service, the more likely it is to purchase it. E stands for Emotion which implies that whether viewers have positive or negative feelings about something, they are more likely to share. If you are interested in viral marketing, click here to read our article.
7. Participate in Facebook groups
In 2020, Facebook was the 3rd most visited website after Google and YouTube and in fact, 1.8 billion people use Facebook Groups. Using Facebook Groups as part of your business allows you to create a community and ultimately promote engagement between your members.
8. Optimise your site for search
Did you know that the first five results on Google get 67% of all clicks? SEO is an acronym for Search Engine Optimisation and it helps make your page/website/blog post rank higher on search engines such as Google. There are many ways you can achieve a high rank. If you’re interested in learning more about SEO, please click here.
9. Press Releases
You can always contact your local media authorities to submit a newsworthy event that you’re hosting or even ask to pay to appear on a local magazine or newspaper.
10. Network in Person
Nothing will ever beat in-person networking. You should always go to networking events, conventions and other events so that you can tell people about what you do and your business.
Overall, there are many ways, both organic and paid, that you can drive traffic to your website. You should always remember that our team of expert marketers can help you make your website a money-making tool that drives traffic every single day. Our goal is to help you succeed and thrive in the ever-changing digital economy.
For more ways on how to make your website more profitable, click here.