3 Reasons Why a PRO Email Address is Essential

I check my email first thing in the morning and I’m sure that’s the case for many people. In fact, I check my emails a lot more times than I’d like to agree. Sure, there are other means of communication but still 86% of professionals still prefer email as their main channel of communication and customers prefer email for customer service.

This means that you need to elevate your email game by changing your email that ends in gmail.com or hotmail.com to one that ends in a custom domain name to show professionalism and trustworthiness.

If you’re still unsure of why a professional email address is essential, here’s several reasons:

  1. ESTABLISH CREDIBILITY

In business, having a professional image translates to trustworthiness. Let’s imagine this scenario: You are looking to hire a photographer for your wedding this summer. You find this photographer online, named Joshua, who looks committed and book a zoom call with him. During the call, you two exchange ideas and build rapport. At the end of the call, Joshua sends over his contact details with an email address like [email protected]. Would you still work with him? Prospects might reach out to you for queries and you definitely don’t want to reply back with an email that you probably used in high school like the above. Instead, you want to respond with an email that looks more professional like [email protected]. Routing your email through your business’ domain signals that you are one well-established business, so your prospects will be more comfortable contacting you.

  • BRANDING

Why not use your email as part of your marketing? A professional email address that contains your domain name makes it easier for prospects or clients to search for your brand online or even remember your brand. Think about it this way: any email you send out will leave your contact details with someone, plus you’re giving them easy access to your website. Plus, a branded email is similar to word-of-mouth marketing. Let’s take the example of our friend Joshua who owns a photography business. If he sends emails using [email protected] most people will remember him as “Joshua from Wedding Pro”, and not just Joshua. This means that by sending out emails you are also promoting your brand name.

  • GENERATE MULTIPLE EMAIL ALIASES

Joshua’s photography business has grown and he now has several departments within his company including support, marketing, editors, etc. Now let’s have a look at their emails. Would you remember any of the following in 3 minutes. I guessed not.

[email protected] = support

[email protected] = marketing

[email protected] = editors  

Now let’s take a look at the new professional emails. Would you remember any of these emails in the future? Of course, you would.


[email protected] = support

[email protected] = marketing

[email protected] = editors

If you have a professional email address you are then able to create several email address aliases. By distinguishing between departments or people, you will then be able to direct your clients in the best point of contact.  

Summary:

A professional email address is probably the first thing a prospect sees before they hire you. As a great proverb says, ‘You don’t have a second chance to make a good first impression.’ Therefore, make sure to make it your best. A professional email address exudes professionalism and reliability which is why you should opt for it. Furthermore, a professional email address can act as a tool for marketing. People who see your brand name often will also be likely to remember it. Also, having professional email addresses gives you the chance to generate multiple email aliases for different departments, which allows you to distinguish between departments and people.


Would you shift to a professional email address?

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